HI, MY NAME IS
favorite typeface: Gilbert or Josefin Sans
FAVORITE HEXCODE: #11E4F4
MY FAVORITE STUDIO MEMORY IS:
One time before class had started in Fall 2019, Tara started singing for no real reason and everyone who was in the room joined in. It was one of those impromptu, magical moments where everything clicks. After the (kind of) loud mini concert we realized the lab tech was in the room fixing one of our printers. Sorry Michael Christopher!
RGB or CMYK?: CMYK
MY SIGN: (first day of the) Leo
Fiona Schneider is a visual designer interested in inspiring others through serious + eccentric design (translation: fun design that matters). She has a fascination with good packaging and user experience design, whether it be book jackets, website menus, or sushi take out containers. From working with several organizations that put on annually rebranded events, she has also developed a love for brand conceptualization and execution. Fiona follows a research > sketching > digital development approach to most of her work, often speaking with others to bounce around ideas during the research phase. And not to play favorites, but she would probably risk it all for Adobe Illustrator.
Here are some samples of my work:
Hemma Album Packaging
Hemma by Guustavv is originally a digital lo-fi hip hop album, I rebranded and created physical packaging for it inspired by the track instrumentals. I chose vinyl packaging because of the current resurgence in record playing popularity. Since the tracks are filled with nature sounds over cheery beats, I selected a bright color palette and created an illustration heavy brand filled with organic lines.
frank2020 Conference Collateral
Frank2020 (the science of emotion) was a conference focusing on how we can use empathetic appeals to our audience's emotions in order to better communicate our ideas. I developed the conference water bottle, lanyard, and program as well as the brand color palette and icon system. Colors and designs were influenced by researching color psychology and looking at photographs of tears under a microscope after experiencing different emotions.
Vector Punch is a two-player battle style card game where players compete for the title of, "Best Designer." Cards are collectible and based on the biographies of influential designers throughout design history. The visual tone of the game has a futuristic feel meant to focus on where the future of the design canon is shifting.